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how i work

I lead with a discovery-first philosophy. Before any concept takes shape, I conduct deep client consultations to uncover brand story, clarify goals, and define design direction. That process, real listening before making, is why the work I create consistently resonates with audiences and exceeds expectations.

I stay hands-in on design while connecting closely with clients and the designers around me: reviewing work, shaping direction, and making sure every piece reflects the same level of craft I hold myself to.

my story

I've spent twenty years building my career one role at a time, carrying something valuable forward from each step along the way. I started as a Graphic Designer, and over two decades I advanced through Art Director and Creative Director, always staying close to the work itself.

 

That path matters to me. Because I've done the work myself, hands on a mouse, deadline on the wall, I bring a designer's instinct to everything I lead. Along the way I've built extensive experience in business startups, branding, website design and development, marketing campaigns, and print and online media, with a particular depth of experience working with healthcare, dental, and aesthetic practices. I know what makes a concept land, and I care about craft at every stage of a project.

 

My path into design wasn't a straight line from a single place. I spent my formative years in Kenya, and that international upbringing shaped how I see visual language. I've never approached design from just one cultural lens, and that range has become one of my greatest strengths as a creative. I also bring that perspective into the classroom as an instructor at Phoenix College, where I teach graphic design to the next generation.

Creative & Design

Brand Strategy and Design

Layout & Visual Direction

Creative Direction

Packaging Design

Logo and Identity

Website Design

Marketing Campaigns

Print and Online Media

Core Strengths

Client Consultation and Discovery

Design Mentorship

Project Coordination and Creative Direction

Presentation and Proposal Development

Team and Client Communication

Systems and Problemsolving

skills & expertise

Design & Creative

Adobe Creative Suite (InDesign, Photoshop,
Illustrator, Acrobat
)
Canva

Web & Development

WordPress
(Beaver Builder, Divi Builder)
Wix · GoDaddy

Productivity & Office

Microsoft Office
(Word, Excel, PowerPoint)
Google Drive and Files

Business & AI Tools

Quickbase · GoHighLevel · Claude AI · ChatGPT

Location

Phoenix Area

Nationwide

Email

Connect

  • LinkedIn

© 2026 Tricia Pina

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