
how i work
I lead with a discovery-first philosophy. Before any concept takes shape, I conduct deep client consultations to uncover brand story, clarify goals, and define design direction. That process, real listening before making, is why the work I create consistently resonates with audiences and exceeds expectations.
I stay hands-in on design while connecting closely with clients and the designers around me: reviewing work, shaping direction, and making sure every piece reflects the same level of craft I hold myself to.
my story
I've spent twenty years building my career one role at a time, carrying something valuable forward from each step along the way. I started as a Graphic Designer, and over two decades I advanced through Art Director and Creative Director, always staying close to the work itself.
That path matters to me. Because I've done the work myself, hands on a mouse, deadline on the wall, I bring a designer's instinct to everything I lead. Along the way I've built extensive experience in business startups, branding, website design and development, marketing campaigns, and print and online media, with a particular depth of experience working with healthcare, dental, and aesthetic practices. I know what makes a concept land, and I care about craft at every stage of a project.
My path into design wasn't a straight line from a single place. I spent my formative years in Kenya, and that international upbringing shaped how I see visual language. I've never approached design from just one cultural lens, and that range has become one of my greatest strengths as a creative. I also bring that perspective into the classroom as an instructor at Phoenix College, where I teach graphic design to the next generation.
Creative & Design
Brand Strategy and Design
Layout & Visual Direction
Creative Direction
Packaging Design
Logo and Identity
Website Design
Marketing Campaigns
Print and Online Media
Core Strengths
Client Consultation and Discovery
Design Mentorship
Project Coordination and Creative Direction
Presentation and Proposal Development
Team and Client Communication
Systems and Problemsolving
skills & expertise
Design & Creative
Adobe Creative Suite (InDesign, Photoshop,
Illustrator, Acrobat)
Canva
Web & Development
WordPress
(Beaver Builder, Divi Builder)
Wix · GoDaddy
Productivity & Office
Microsoft Office
(Word, Excel, PowerPoint)
Google Drive and Files
Business & AI Tools
Quickbase · GoHighLevel · Claude AI · ChatGPT