tricia.m.piña
graphic design
art direction
Design that starts with listening, and ends with something true.
Discover My Work & Passion
I'm Tricia Piña, a graphic designer and Art Director based in Phoenix, AZ, with over two decades of hands-on design experience. I lead with a discovery-first philosophy, listening deeply before a single concept takes shape, because the best design starts with understanding the story underneath it. I stay close to the work itself, guiding brand direction and connecting with clients and teams to bring ideas to life, while staying current with the design tools and trends shaping the industry.
"I love diving into a project and really hearing the emotion that needs to be conveyed through design. My favorite part of the job is taking a theory, a feeling, and turning it into something tangible and real that exceeds the client's expectations."
20+ Years
Hands-on design and creative direction
Designer to Director
Every rung of the creative ladder, climbed firsthand
Full Service Craft
Branding, print, web, and campaign design
Client-Centered
Every project starts with understanding the story
“...great eye, strong creative instincts...”
“She is an incredibly talented designer with a great eye, strong creative instincts, and a real ability to take a vision and turn it into something polished, beautiful, and on-brand. She has always been fantastic at understanding the bigger picture of a project while still catching the small details that make the final execution feel special. Even when we came to her with a rough idea, she could quickly understand what we were trying to accomplish, help shape the direction, and bring it to life better than I could have pictured it.”
Joel Rottman, President, Beauty Society
